Why Story-Driven PR Now Powers Vacation Rentals & Boutique Hotels in 2026
Why PR Should Be Central to Boutique and Vacation Rental Marketing Vacation rentals and boutique hotels have a unique advantage — they offer character, intimacy, and story. Yet, many still rely only on listings, SEO, and automation. In 2026, that’s no longer enough. Public Relations (PR) is becoming the defining force behind brand credibility, visibility, […]
From Lobby to Likes: Creating Photo-Worthy Moments That Drive Bookings
Turn Heads Online—Before Guests Even Step Inside We all know the old saying: a picture is worth a thousand words. But in the world of short-term rentals, it might be worth a thousand dollars (or more). Your listing photos are your first—and sometimes only—chance to make a memorable impression. Before a guest reads your description […]
The Ultimate Guide to Creating a High-Converting Airbnb Description (That Actually Sells the Stay)
If your Airbnb description still sounds like “2 bed, 1 bath, near downtown,” I’ve got news for you: you’re leaving money on the table. In today’s competitive STR market, your listing description isn’t just copy—it’s your sales pitch. It’s what separates you from the 17 other places with a king bed and a hot tub […]
How to Leverage Social Media to Attract More Hotel Guests (Without Dancing on TikTok)
In a world where guests are choosing their next vacation based on a 15-second video or an Instagram post, your hotel’s social media presence isn’t just a nice-to-have—it’s a core revenue driver. Social media is the new word-of-mouth. And the most successful hotels? They’ve learned how to make their content do the selling for them. […]
