If you own or are planning to own multiple short-term rentals, you’ve probably asked yourself: Should I group them under one brand? For many hosts, the answer is yes—and nowhere is this strategy more powerful than with cabins.
A cabin collection isn’t just a group of properties. It’s a concept, a brand, and an experience that appeals directly to today’s travelers—guests who want more than a place to sleep. They want a story.
Launching a cabin collection can mean higher nightly rates, stronger repeat bookings, and a recognizable brand you can scale. But it takes strategy. Here’s how successful hosts have done it—and how you can too.
1. Create a Strong Collection Brand
Think beyond listing names. Your cabins should feel like a cohesive family, tied together by a collection name that evokes a vibe.
Examples:
- Drift North Cabins → rustic lakeside escapes.
- Summit Stays → adventure-ready cabins near the mountains.
- The Pinewood Collection → chic, nature-inspired design across multiple properties.
A clear brand identity builds recognition and helps your cabins stand out in competitive markets like Smoky Mountains, Lake Tahoe, or Big Bear. Guests aren’t just booking a cabin—they’re buying into your collection’s promise.
2. Cross-Promote Strategically
With a collection, your marketing efforts multiply. A shared direct booking site allows guests to browse all your cabins in one place. Add in a single Instagram or TikTok presence where each cabin is featured, and suddenly, every booking becomes a funnel to the next property.
For example: a couple books Cabin A for a romantic getaway. Next year, they come back with friends—and book Cabin B. Your brand keeps them in the ecosystem.
Pro tip: offer incentives like a “Stay at All 3” challenge or returning guest discounts across the collection. It turns casual visitors into loyal fans.
3. Double Down on What Works
Every property has reviews that highlight something special. Was it the oversized windows? The hot tub under the stars? The cozy loft?
Replicate those winning features across your collection. Guests will come to expect your signature “touch,” and consistency becomes part of your brand’s appeal.
At the same time, leverage operations: bulk order linens, stock amenities in multiples, and standardize cleaning processes. This keeps costs down while ensuring quality stays the same everywhere.
4. Give Each Cabin Its Own Personality
Uniformity is efficient, but uniqueness is what creates buzz. Successful hosts balance consistency with individuality.
One cabin may be designed for couples (romantic lighting, a luxury soaking tub). Another may be built for groups (big dining tables, bunk beds for kids). A third may focus on wellness (sauna, yoga deck, forest views).
Think of your cabins like a curated playlist: same vibe, different tracks. Guests get to choose the one that matches their trip—but they’re always within your brand.
5. Build a Scalable Guest Experience
What separates a collection from “just more listings” is the guest experience. Little touches that are repeatable across properties make your brand memorable:
- A welcome box with local coffee and s’mores kits.
- Branded guidebooks or QR codes linking to your digital house manual.
- A signature scent or bath product line.
- Consistent check-in instructions and tech setup (smart locks, Wi-Fi naming).
This creates a frictionless, professional experience that feels bigger than one property. And in today’s STR landscape, that’s what drives premium rates.
Why Cabin Collections Are the Future
Travelers are increasingly booking with a sense of identity in mind. They want accommodations that align with their lifestyle—cozy retreats, design-led spaces, or nature escapes. A cabin collection gives them multiple options under one brand, encouraging repeat stays and word-of-mouth referrals.
For hosts, collections streamline growth. Instead of managing five totally different listings, you’re managing a unified brand that’s easier to market, operate, and eventually scale (or even sell).
It’s not just a group of cabins. It’s an asset-backed brand that grows in value.
Ready to turn one great cabin into a collection that scales?
At Lumos Host, we help STR owners design, brand, and market their properties so they work together as a revenue-driving portfolio. Whether you’re dreaming of three cabins or thirty, we’ll make your brand unforgettable—and profitable.
