Lumos Client Success Stories

Lumos Client
Success Stories

  • Real Stories, Real Growth

At Lumos, we specialize in helping boutique hotels, STRs (short-term rentals), and real estate service providers grow with better marketing, automation, and operational strategy. Our clients range from cozy lakeside inns to downtown wellness retreats—and even national compliance partners for mortgage brokers. Here’s a look at some of the standout brands we’re proud to support

The Inn On Gitche Gumee

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  • New Management: We took over managing the inn approximately one year ago, with a strategic focus on boosting revenue and improving operational efficiency.
  • Direct Booking Strategy: Our primary goal was to increase bookings through direct channels, particularly via our own website, reducing dependency on third-party platforms.
  • Sustained Occupancy: Over the past year, we’ve successfully maintained an average occupancy rate of 55%.
  • Revenue Growth: These efforts have resulted in a total revenue gain of $365,000 within the year.
  • Direct Booking Success: Currently, 75% of our total bookings are generated through direct bookings—a strong indicator of our digital marketing and brand trust success.
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The Trailside Hotel – Growth Mode, Multi-Property Optimization

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  • Brand Development: Created a complete and cohesive brand identity from the ground up, ensuring a strong, recognizable presence across all marketing platforms.
  • Airbnb Launch Strategy: Successfully built and optimized Airbnb listings for 24 individual rooms, each tailored to maximize visibility and appeal within its target audience.
  • Marketing Strategy & Execution: Led all marketing decisions, from content creation to pricing strategy, resulting in strong pre-launch momentum and engagement.
  • Pre-Launch Bookings: Achieved full booking of key dates even before the official launch, demonstrating the effectiveness of the branding and marketing strategy.
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Hotel Era Tulum – Hurting to High-Performance

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  • Launched a high-performing, interactive website to streamline user experience and boost direct bookings.

  • Optimized Airbnb listings, improving visibility from the 17th page to the top search results.

  • Implemented a dynamic pricing strategy that maximized occupancy and increased overall revenue.

  • Executed a targeted social media campaign, significantly enhancing brand visibility and driving more direct and OTA bookings.

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High Tide Stays – Turnaround Project, OTA + Social Focus

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  • Performance Turnaround: Transformed an underperforming property with less than 20% occupancy during peak season into one of the region’s top performers. Achieving above market average occupancy along with 80% plus occupancy in top seasons.
  • Full OTA Optimization: Overhauled all online travel agency (OTA) listings to boost visibility, engagement, and conversion across key platforms. 
  • Multi-Channel Promotion: Executed a high-touch marketing strategy leveraging Facebook groups, Reddit, Quora, and Instagram for targeted outreach and guest acquisition.
  • Influencer & Audience Growth Strategy: Partnered with relevant influencers to enhance reach, resulting in consistent monthly growth in audience and bookings.
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Whispering Acres – Saturated Market, Custom Strategy

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  • Brand Creation: Developed the entire brand identity for Whispering Acres from the ground up, including logo, messaging, and visual direction to establish a strong market presence.
  • Website Launch: Designed and launched a high-converting, SEO-optimized website that consistently appears on the first page of search results, driving substantial direct traffic and bookings.
  • Market Differentiation: Navigated a highly saturated local market by positioning the property as a premium yet accessible choice for travelers.
  • ADR Growth: Successfully increased the Average Daily Rate (ADR) by 20% without sacrificing occupancy, enhancing overall revenue performance.
  • Top Booking Performance: Achieved the highest booking rate in the community, consistently booked out ahead of competitors across all major platforms.
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Hosts! Ready to enhance your listing and boost bookings?

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