3 Ways to Use Guest Feedback to Create Content (That Sells Your Hotel)

Every hotelier knows that glowing reviews feel good. But here’s the thing: they’re not just pats on the back. Guest feedback is one of the most powerful marketing tools you already own. Instead of keeping praise (and even constructive criticism) tucked away in your inbox, you can turn it into content that builds trust, showcases […]

Get More Reviews Without Begging: The Art of the Follow-Up Message

If you’re running a short-term rental or boutique hotel, you already know the power of reviews. A single 5-star review can bump your ranking on OTAs, drive more direct bookings, and build trust with new guests before they even see your property. The problem? Reviews don’t always come naturally — even when guests loved their […]

You’re Not Just Renting a Space—You’re Selling a Story

In today’s short-term rental market, being “nice” isn’t enough. A clean space with basic furniture and white linens might have worked in 2017. But in 2025? Guests want more. They want meaning, aesthetic, and a feeling—something they can Instagram, write home about, or return to again and again. If your STR listing feels a little…flat, […]

How to Leverage Social Media to Attract More Hotel Guests (Without Dancing on TikTok)

In a world where guests are choosing their next vacation based on a 15-second video or an Instagram post, your hotel’s social media presence isn’t just a nice-to-have—it’s a core revenue driver. Social media is the new word-of-mouth. And the most successful hotels? They’ve learned how to make their content do the selling for them. […]